Googles Display Netværk (GDN) bestå af millioner af hjemmesider, hvorfra du potentielt kan tiltrække nye kunder. Google estimerer at de når 90% af alle internetbrugere via GDN. Det er med andre ord et enormt publikum og langt større end søgenetværket. Mange annoncører...
Hvis telefonopkald er vigtige for din virksomhed, så er opkald også en KPI du skal tage seriøst! Udover at du kan køre call-only annoncer, så bør du også tilføje en ”call-extension” til de annoncer hvorfra du også gerne vil modtage opkald Og hvis du ikke ønsker opkald...
Man siger at magien først indtræffer, når man har bevæget sig ud af sin komfortzone. Det gælder sådan set også for Google Ads. Hvis du ikke allerede har prøvet alle de annonceformater som findes i Google Ads, så bør det hurtigst muligt komme igang! Tag...
Hvor tit handler du i en ny webshop efter kun ét besøg? Statistikken taler for at du hat klikket på indtil flere forskellige trafikkanaler, som f.eks. nyhedsbreve, organisk søgetrafik, bookmarks, facebook side/annonce, Google Ads, osv. Med andre ord, alle har de i et...
Bløde konverteringer er alt det som ikke er et salg, lead, download, signup, eller hvad der nu er den vigtigste kundehandling i din forretning. En blød konvertering kan være alt fra at tilmelde sig dit nyhedsbrev, at downloade et white paper, eller at komme noget i...
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